课程介绍
本课程是战略管理思想、市场营销方略、风险管理方法在物流企业的运用。尤其是将服务营销理念和服务管理思想和方法运用到教学中，带领学生发现物流企业中存在的问题，进一步从外部环境和内部资源两方面分析问题，并提出解决问题的方法。教学中坚持理论联系实际，把课堂教学与实地调查结合起来，以提高学生的理解能力和应用能力为目标。带领学习者模拟物流企业经营，从物流企业战略规划、市场营销、业务流程重组、风险控制与管理四大方面进行探讨和学习，掌握相关分析技术和方法。
The course is the use of thought of strategic management, marketing strategic and risk management in the logistics enterprise. Especially, it uses service marketing and service management in teaching, which guiding students find the matter of the company. Through this method, the students can begin to analysis problem with two sides which is externalities and internal resource, so that they will raise the method to solve the matter further. The goal is improving their ability of comprehending and using within linking theory with practice in teaching and combining teaching in class with field survey. Leading the learners simulate the logistics enterprise operating, so that they can grasp the analysis technics and method in the aspects of business strategic planning, marketing, business process reengineering and risk control and management.
《物流企业经营与运作》课程简介